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Air Jordan Retro IV "Alternate Collection"

What's Really Dope, New ReleasesChristopher TowlesComment

So to kick off the new year of 2016 day after new years there will be a pretty big release!! The retro 89 alternates will be coming through stores. If you don't know any history about this collection it pays tribute to the customized pairs of Jordan(s) that different players would get.

For example the infamous Air Jordan 11's Ray Allen had made with a white, gold and red colorway. They were dubbed the "Two Rings" paying homage to the two championships he had achieved, one with the Boston Celtics and the other with the Miami Heat in 2013. He first broke these out during the season opener of the 13-14 NBA season. This shoe is a great example of how custom the Jordan brand has become. Other players like Carmelo Anthony, Chris Paul, J.R Smith, etc have customized Jordans' shoes to their own liking. 

The Alternate 89 is a home colorway for the bulls back when Jordan was playing for the franchise. It's an example of how many different colorways were at Jordan's disposable. Along with the Retro IV there will be the Retro 2's and 5's within the same collection. These bad boys hit stores January 2, 2016 and will retail at $190. The other two components to the collection will be later in the year. The retro 2 is expected to release in February.